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Track how your content performs after it goes live.
| Content | Platform | Views | Eng. Rate | Saves | Shares | Performance |
|---|
Your video content outperforms photos by 3.2x on engagement rate.
In the last 30 days, videos averaged a 9.1% engagement rate versus 2.8% for photos. Consider shifting 60% of your content calendar to short-form video.
Tuesday and Thursday at 7 PM drive 41% more saves.
Your audience is most active between 7-9 PM on weekdays. Weekend posts see 22% less engagement. Schedule your highest-value content for Tuesday and Thursday evenings.
Your competitors are posting 2.5x more carousel content than you.
Carousels have the highest save rate (18.3%) in your niche. Your competitors average 8 carousels per month versus your 3. This is the largest gap in your content mix.